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Keep It Professional on LinkedIn

Author: Laurie Knafo/Tuesday, December 01, 2015/Categories: SNI Companies, SNI Financial, Industry Trends, SNI Certes, Industry Trends, SNI Technology, Accounting Now, Staffing Now

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I’m a recruiter and an experienced executive in the staffing industry. I see a LOT of candidates, I interview a LOT of potential employees, and I work with a LOT of clients to help them hire the perfect person for roles in their companies. Take it from me: Keep it professional on LinkedIn.

Thousands of businesses, corporate recruiters, and hiring managers are viewing profiles every day on LinkedIn. Believe me when I tell you that your LinkedIn photo really is a first impression professionally, and a lasting impression.

Have a photo with your bio, and be sure it looks professional. We know you love your family, but keep this photo of you only, a headshot, and straight-forward; not at the night-club, not at the beach, not in your bathroom mirror.

No photo? Most will ignore your profile too. Even if you’re not on the job hunt right now, your LinkedIn profile pops up often to those in your industry. Your photo, name, and professional tagline are of utmost importance.

LinkedIn is a way to connect with professionals in your industry. You don’t feel connected to someone you can’t see. According to an event survey conducted by Tiffany Adams, president of the Cincinnati Etiquette and Leadership Institute, those who don’t upload a photo are often believed to be older and not tech savvy, indifferent or lazy users, and unaware of the importance of a complete profile. In other words, not someone you would want to hire.

It is noted that profiles with a photo receive 14 times as many views as profiles without photos. Here are some tips for your LinkedIn photo.

  • As I mentioned before, but it’s worth repeating; no selfies in the mirror.
  • Dress professionally. Save your wedding photo for Facebook, Instagram, the family album, etc…
  • We know you’re a fun person, but no party pictures here. Be the only one in the photo, with a serene background.
  • Your picture should be a forward-facing headshot. No silly head tilts, making funny faces, or action shots. Keep it appropriate for your industry.
  • Smile a natural smile. You want to look approachable and friendly.
  • Nothing blurry – we want to see your smiling face in-focus.
  • Consider using a professional photographer if it’s in your budget.

You have a lot to offer. A professional-looking photo, complete bio, and comprehensive resume will get you noticed on LinkedIn and may lead to your next great job opportunity!

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Laurie Knafo
Laurie Knafo

Laurie Knafo

Laurie Knafo is Regional Vice President for SNI. Her 30+ years in the recruiting business enable her to bring insightful counsel to companies and candidates looking to make the most out of their staffing relationships.

Other posts by Laurie Knafo
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Full biography

Laurie Knafo is Regional Vice President for SNI. Her 30+ years in the recruiting business enable her to bring insightful counsel to companies and candidates looking to make the most out of their staffing relationships.

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